@SowreLab: The Future of Retail

Intel: ‘Big data’ can revitalise retail

Intel: ‘Big data’ can revitalise retail

Oct 7, 2013

Intel: ‘Big data’ can revitalise retail More and more retailers are finding that ‘big data’ can help boost sales, when used in the right way, says Intel UK’s Elaine Cook. The strategic marketing director for retail technology was speaking at an Ecommerce Expo keynote about big data – a term used to describe complex data sets...

“Showrooming” is more about research than price comparison

“Showrooming” is more about research than price comparison

Oct 2, 2013

via pandodaily.com It reads like every retailers’ worst nightmare: Potential customers walk in with small devices capable of comparing the price of every product to one listed somewhere else. They wander through the aisles with these devices at the ready, simply waiting to find a product, rub their grubby little hands all over it, order it via the device, and...

How do retail shoppers feel about surveillance?

How do retail shoppers feel about surveillance?

Jul 31, 2013

The headlines are replete with stories about “showrooming” and the migration of shoppers from bricks and mortar to the web. Traditional store-based retailers have seen traffic decline, so they are increasingly concerned about creating a store experience that will convert a sale. The paradox is that e-commerce tracks your “cookies” and knows every page you visit. Stores have historically struggled to track if you came in the door. That’s all changing!

Ecommerce and Store: a Natural Retail Converge

Ecommerce and Store: a Natural Retail Converge

Jul 25, 2013

Ecommerce and Brick-and-mortar Retail Converge While there may still be plenty of room for pure-play ecommerce businesses, retailers with physical stores should look to expand online as consumers stop seeing a distinction between shopping online and in a store. Increasingly, physical retail outlets are being transformed into a sort of brand-building media. The...

The Shopping Revolution and The Future Of Retail

The Shopping Revolution and The Future Of Retail

Jul 8, 2013

via au.cmo.com, article by Mark Curtis The Shopping Revolution Fuels The Future Of Retail However you might feel about shopping, one thing is clear; the very act of shopping – and shops themselves – are undergoing a period of revolutionary change. Shopping will never be the same again. Article Highlights: This is a ‘shopping’ revolution,...