@SowreLab: The Future of Retail

Peer into the fitting room of the future

Peer into the fitting room of the future

May 6, 2015

Could 3-D Body Scanners Help You Find the Perfect Pair of Jeans? Peer into the fitting room of the future

In-Store Marketing Trends for 2015

In-Store Marketing Trends for 2015

Dec 24, 2014

In-Store Marketing Trends for 2015 From social to mobile, and all the big data in between, retail marketers should look out for these trends. As 2014 comes to a close, one thing is clear: Traditional retailing is under fire, writes Gary Lee, CEO and president of retail innovation firm InReality, in Chain Store Age. In his column, Lee points to four in-store...

Retail, se il cliente accetta di essere ‘tracciato’ online, ma non in negozio

Retail, se il cliente accetta di essere ‘tracciato’ online, ma non in negozio

Sep 3, 2013

Retail, se il cliente accetta di essere ‘tracciato’ online, ma non in negozio via ict4executive.it I software di analisi dei comportamenti d’acquisto negli ‘store’ fisici sono ormai all’altezza di quelli usati dai siti di e-commerce, ma i consumatori mostrano livelli di sensibilità e tolleranza diversi Nel settore retail, l’ennesimo capitolo del...

Brick and Mortar Retailers use Technology to Track Your Every Shopping Move

Brick and Mortar Retailers use Technology to Track Your Every Shopping Move

Aug 6, 2013

How Brick and Mortar Retailers are Using Technology to Track Your Every Shopping Move You’ve likely already grown accustomed to the idea that online retailers are tracking your shopping moves through the use of cookies and other metrics–but are you ready to have your every move tracked in stores as well? A recent spate of articles, including one in the New...

BigData can optimize mobile experience

BigData can optimize mobile experience

Jul 24, 2013

via networkworld.com How Big Data Can Help Retailers Optimize Mobile CIO – Mobile devices are working their way into every facet of our lives these days. For instance, according to Accenture Interactive, 72 percent of consumers ages 20 to 40 now use mobile devices to comparison shop while in retail stores. The problem for retailers? The majority of them...