@SowreLab: The Future of Retail

In-store ad retargeting to be the next game changer in retail?

In-store ad retargeting to be the next game changer in retail?

May 6, 2015

By extending retargeting to a physical store, retailers do not only strengthen the top-of-mind position for their product further, but also gain this mindshare while customers are closer to the actual purchase.

In-Store Marketing Trends for 2015

In-Store Marketing Trends for 2015

Dec 24, 2014

In-Store Marketing Trends for 2015 From social to mobile, and all the big data in between, retail marketers should look out for these trends. As 2014 comes to a close, one thing is clear: Traditional retailing is under fire, writes Gary Lee, CEO and president of retail innovation firm InReality, in Chain Store Age. In his column, Lee points to four in-store...

‘Visual generation’ demands more visual technology for shopping experience

‘Visual generation’ demands more visual technology for shopping experience

Oct 2, 2013

‘Visual generation’ demands more visual technology for shopping experience The 18-34 demographic are part of a new and growing generation driven by imagery. According to research conducted by web data firm WeSEE, 40% of consumers age 35 and under have used a mobile device to take a photograph of a product in-store that they want to purchase when...

More Retailers Embracing Big Data- WWD

More Retailers Embracing Big Data- WWD

Sep 20, 2013

via wwd.com, by Cotton Incorporated More Retailers Embracing Big Data   Photo By Lifestyle Monitor™ Survey If only stocking a store were as simple as sending buyers to Fashion Week and letting them check off the outfits they like best. While a good gut instinct for color and silhouette remains, retailers increasingly accept that big data analysis can tell...

Retail, se il cliente accetta di essere ‘tracciato’ online, ma non in negozio

Retail, se il cliente accetta di essere ‘tracciato’ online, ma non in negozio

Sep 3, 2013

Retail, se il cliente accetta di essere ‘tracciato’ online, ma non in negozio via ict4executive.it I software di analisi dei comportamenti d’acquisto negli ‘store’ fisici sono ormai all’altezza di quelli usati dai siti di e-commerce, ma i consumatori mostrano livelli di sensibilità e tolleranza diversi Nel settore retail, l’ennesimo capitolo del...