@SowreLab: The Future of Retail

L2: Omnichannel Retail: Who is Doing it Well?

L2: Omnichannel Retail: Who is Doing it Well?

May 19, 2014

In this new L2 video Head of Research Maureen Mullen takes on buzzwords Omnichannel and Multichannel Retail. Mullen said while e-commerce is a sizeable opportunity, digital influence is an even bigger one. By 2016, annual U.S. e-commerce sales are expected to reach $327 billion while sales influenced by digital are expected to grow to $1.6 trillion...

World Retail Congress: The first wave of the Internet is coming to an end

World Retail Congress: The first wave of the Internet is coming to an end

Oct 18, 2013

“The first wave of the Internet is coming to an end” Jacques-Antoine Granjon is a man of vision. Here, at the World Retail Congress, in the Retail Sales Exhibition, which is taking place in Paris this year, everyone is taking his predictions seriously. The man is not just anyone. Born in 1962, Jacques-Antoine Granjon’s credo is integration....

How can big data improve customer service in e-commerce?

How can big data improve customer service in e-commerce?

Sep 7, 2013

via qas.com, By Paul Newman  How can big data improve customer service in e-commerce? A successful e-commerce venture does much more than simply market and sell products to consumers. Ideally, retailers in the online realm would look not just to make sales, but to provide a complete customer experience. That means satisfying people every step of the way,...

Retail, se il cliente accetta di essere ‘tracciato’ online, ma non in negozio

Retail, se il cliente accetta di essere ‘tracciato’ online, ma non in negozio

Sep 3, 2013

Retail, se il cliente accetta di essere ‘tracciato’ online, ma non in negozio via ict4executive.it I software di analisi dei comportamenti d’acquisto negli ‘store’ fisici sono ormai all’altezza di quelli usati dai siti di e-commerce, ma i consumatori mostrano livelli di sensibilità e tolleranza diversi Nel settore retail, l’ennesimo capitolo del...

How do retail shoppers feel about surveillance?

How do retail shoppers feel about surveillance?

Jul 31, 2013

The headlines are replete with stories about “showrooming” and the migration of shoppers from bricks and mortar to the web. Traditional store-based retailers have seen traffic decline, so they are increasingly concerned about creating a store experience that will convert a sale. The paradox is that e-commerce tracks your “cookies” and knows every page you visit. Stores have historically struggled to track if you came in the door. That’s all changing!