@SowreLab: The Future of Retail

The changing face of personalisation technology in retail

The changing face of personalisation technology in retail

Apr 4, 2015

The changing face of personalisation technology in retail via itproportal.com We all know that the volume of data we’re producing in our daily lives is increasing all the time. From our collective addiction to social media and smartphones, to online banking and consumption of news, we’re constantly outputting a stream of tiny data points to companies that...

Big Data Drives a New Role for Retail Marketers

Big Data Drives a New Role for Retail Marketers

Apr 2, 2015

via performancein.com Getting Customers Onside: Big Data Drives a New Role for Retail Marketers Beyond ease of purchase and the ability to consult the opinion of other consumers, e-commerce has revolutionised the way information about a retail customer’s journey to purchase is captured. Today, such information is captured on a more individual basis....

Retail Megatrends for 2020

Retail Megatrends for 2020

Feb 18, 2015

Seven Retail Megatrends for 2020 via If it hasn’t done so already, the consumer experience will undoubtedly include omnichannel shopping, mobile, and social media as part of what consumers do naturally. Based on this inevitable evolution of how customers engage with retailers, here are seven retail “megatrends” which will become reality by 2020. 1....

The State of Big Data 2015- THE YEAR IN REVIEW, A LOOK AHEAD

The State of Big Data 2015- THE YEAR IN REVIEW, A LOOK AHEAD

Feb 18, 2015

The State of Big Data 2015 via econtentmag.com Big Data has been a hot topic for some time, but it has yet to realize its full potential. The term refers to extremely large datasets that may be analyzed to reveal patterns, trends, and associations; they’re often too large to analyze with conventional computing methods. “Our lives are becoming even...

Retailers Beat Competitors’ Prices with Cogenta’s new “Retail Insight” Big Data Application

Retailers Beat Competitors’ Prices with Cogenta’s new “Retail Insight” Big Data Application

Sep 26, 2013

via realwire.com Retailers Beat Competitors’ Prices With Cogenta’s Big Data Powered ‘Retail Insight’ Application Leading retail intelligence technology group Cogenta (www.cogenta.com) has launched Retail Insight, an innovative Cloud-based pricing intelligence application which enables retailers, manufacturers and brand managers to stay one step ahead of...