@SowreLab: The Future of Retail

The changing face of personalisation technology in retail

The changing face of personalisation technology in retail

Apr 4, 2015

The changing face of personalisation technology in retail via itproportal.com We all know that the volume of data we’re producing in our daily lives is increasing all the time. From our collective addiction to social media and smartphones, to online banking and consumption of news, we’re constantly outputting a stream of tiny data points to companies that...

The Future of Retail: Building an omni-channel, data-rich experience

The Future of Retail: Building an omni-channel, data-rich experience

Nov 18, 2014

Building an Omni-Channel Experience Companies like Amazon, iTunes and Net-a-Porter conduct all their business online. Traditional retailers, however, have an added challenge. They have to transition from being solely brick-and-mortar businesses to providing an integrated omni-channel experience that is able to leverage new technologies. Clarke comments,...

How Amazon is Using Big Data Analytics to Read Your Mind

How Amazon is Using Big Data Analytics to Read Your Mind

Feb 4, 2014

via smartdatacollective.com Amazon: Using Big Data Analytics to Read Your Mind Amazon.com, the Seattle-based ecommerce giant, has always leveraged data. In one of their latest business moves, the company has obtained a patent to ship us goods before we have even made a decision to buy it, purely based on their predictive big data analytics. I don’t think...

“Showrooming” is more about research than price comparison

“Showrooming” is more about research than price comparison

Oct 2, 2013

via pandodaily.com It reads like every retailers’ worst nightmare: Potential customers walk in with small devices capable of comparing the price of every product to one listed somewhere else. They wander through the aisles with these devices at the ready, simply waiting to find a product, rub their grubby little hands all over it, order it via the device, and...

Predictive Analytics for Online Retailers

Predictive Analytics for Online Retailers

Aug 1, 2013

Predictive analytics is a process that uses machine learning to analyze data and make predictions. It has been used for a long time, though the adoption has been low because of the complexity and costs. With Big Data, both of these things are changing, as more affordable solutions are now available that can be used by companies of all sizes. Here are six benefits of predictive analytics for online retailers.