@SowreLab: The Future of Retail

Sowre partecipa al NRF Big Show 2015 a New York e presenta la nuova versione della soluzione software BRS (Business Insight for Retail Solutions)

Sowre partecipa al NRF Big Show 2015 a New York e presenta la nuova versione della soluzione software BRS (Business Insight for Retail Solutions)

Feb 3, 2015

Sowre partecipa al NRF Big Show 2015 Sowre, System Integrator e Independent Solution Vendor, ha partecipato al Retail Big Show 2015 (#nrf15) che si è tenuto a New York lo scorso gennaio. Il Big Show presenta i leader e le soluzioni più innovative del mondo retail. “La partecipazione a questo evento” – ha dichiarato Marco Tronati, Marketing & Sales...

How Amazon is Using Big Data Analytics to Read Your Mind

How Amazon is Using Big Data Analytics to Read Your Mind

Feb 4, 2014

via smartdatacollective.com Amazon: Using Big Data Analytics to Read Your Mind Amazon.com, the Seattle-based ecommerce giant, has always leveraged data. In one of their latest business moves, the company has obtained a patent to ship us goods before we have even made a decision to buy it, purely based on their predictive big data analytics. I don’t think...

5 steps to personalize the in-store experience

5 steps to personalize the in-store experience

Oct 20, 2013

5 steps to personalize the in-store experience The instance a shopper encounters a product at retail is sometimes called the “moment of truth.” But the action the shopper makes at that moment can lead in a number of different directions. Both McKinsey and Company and Harvard Business Review have attempted to describe the new path to purchase....

Capgemini doc: All-Channel Experience with IBM Smarter Commerce

Capgemini doc: All-Channel Experience with IBM Smarter Commerce

Aug 4, 2013

This white paper highlights how Capgemini’s All-Channel Experience approach brings tangible business value through increased customer loyalty and optimization of systems.

Predictive Analytics for Online Retailers

Predictive Analytics for Online Retailers

Aug 1, 2013

Predictive analytics is a process that uses machine learning to analyze data and make predictions. It has been used for a long time, though the adoption has been low because of the complexity and costs. With Big Data, both of these things are changing, as more affordable solutions are now available that can be used by companies of all sizes. Here are six benefits of predictive analytics for online retailers.

Ecommerce and Store: a Natural Retail Converge

Ecommerce and Store: a Natural Retail Converge

Jul 25, 2013

Ecommerce and Brick-and-mortar Retail Converge While there may still be plenty of room for pure-play ecommerce businesses, retailers with physical stores should look to expand online as consumers stop seeing a distinction between shopping online and in a store. Increasingly, physical retail outlets are being transformed into a sort of brand-building media. The...