@SowreLab: The Future of Retail

YR Store & Topshop Launch Interactive Design Stations

YR Store & Topshop Launch Interactive Design Stations

Jul 24, 2015

YR Store & Topshop Launch Interactive Design Stations That’ll Let You Create Your Dream Clothing Instantly

via bustle.com

There’s no denying that technology is getting faster, and our demands are speeding right along side it. After their massive success in Topshop and Topman Oxford Circus Flagship, YR Store has finally made their revolutionary digital fashion a reality for sartorially savvy Americans in Topshop’s New York City Flagship store on Fifth Avenue. If overnight shipping and same-day pick-up are too slow for your tastes, then this fashion collaboration to land stateside is perfect for your impatient, gotta-have-it-now personality.

Launching July 7, YR Store and Topshop have partnered for a 12-week personalized shopping experience like no other. Much like ordering a sandwich at a convenience store, you queue up to a screen, create your item, and it’s instantly printed for you. The speedy process utilizes large-scale digital printers filled with special ink and heat presses to seal the design to the garment — a modern, high-tech version of the iron-on decals of our youth, but with significantly better quality. The long-lasting, non-fading prints can be placed onto T-shirts, crop tops or leggings, essentially giving you the ability to create your own custom-made outfit.

There once was a time where tailor-made items were considered a mark of the elite; frequenting couture houses or having a seamstress on retainer was the quickest way to assure that your wardrobe was personalized to your exact liking. Not anymore.

YR Store & Topshop Launch Interactive Design Stations That'll Let You Create Your Dream Clothing Instantly

REAR MORE ON bustle.com


Andrey Golub– @Retail Lab Manager

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