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Global Retail Analytics Market Report 2014-2019 – Business Function & Solutions Forecasts on the $4.4 Billion market

Global Retail Analytics Market Report 2014-2019 – Business Function & Solutions Forecasts on the $4.4 Billion market

Nov 18, 2014

SYS-CON Media

Research and Markets: Global Retail Analytics Market Report 2014-2019 – Business Function & Solutions Forecasts on the $4.4 Billion market

Research and Markets (http://www.researchandmarkets.com/research/gpmhh9/retail_analytics) has announced the addition of the “Retail Analytics Market by Business Function, & by Solutions – Worldwide Forecasts and Analysis (2014 -2019)” report to their offering.

The retail analytics market is expected to grow from $1.88 billion in 2014 to $4.40 billion by 2019, at a Compound Annual Growth Rate (CAGR) of 18.6% from 2014 to 2019

LA and MEA regions are growing rapidly during the forecast period 2014 – 2019.

Retail analytics market is growing at a rapid rate and is stimulated by various drivers such as the continuous rise in big data, rise of m-commerce, increasing utility of social media and increasing demand for customer analytics. The market growth can also be hiked in the near future because of numerous opportunities such as diversity in retail sub-segments, rising need to mitigate shrink (risk and fraud mainly) and increasing omni-channel marketing trend.

Numerous retail analytics vendors offer high end solutions such as data management software, analytics software, mobile applications, and reporting and visualization tools. Also, a number of vendors deliver superior services such as consultancy, outsourcing, support and maintenance and others. IBM, SAS Institute, Angoss Software, SAP AG, Experian and others are such vendors leading the retail analytics sphere. These solutions are capable of catering to a number of enterprise level business functions for applications such as ad campaign management, customer segmentation, space planning and optimization, cluster planning, fraud and risk management, inventory management and many others.

These solutions are becoming necessary for online retailers to understand customer requirements and purchasing behavior for improving their business strategies and operations and hence providing a better customer experience. Understanding the better customer needs also assists the digital retailers in introducing new products with improved success rates.

The retail analytics platforms are being rapidly deployed on demand and this cloud based deployment is expected to grow faster than on premise deployment from the year 2014 to 2019.

Scope of the Report

  • Business Function (Marketing and Customer, Merchandizing and In-store, Supply Chain, Strategy and Planning)
  • Solutions (Analytical Tools, Mobile Applications, Reporting Tools)

Key Topics Covered:

1 Introduction

2 Research Methodology

3 Executive Summary

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